The hottest Valin star immediately reported good n

2022-10-01
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Valin star immediately reported good news for half a year, and the sword of Hanma power was eye-catching.

Valin star immediately reported good news for half a year, and the sword of Hanma power was eye-catching.

China Construction Machinery Information

Guide: the 12 day high temperature holiday has just ended, and the 2013 mid year business conference of Valin Xingma group was immediately held in Ma'anshan. On August 9, more than 400 representatives from Valin Xingma dealers, service providers, banks and media from all over the country gathered in Ma'anshan. Valin Xingma

The 12 day high temperature holiday has just ended, and the 2013 mid year business conference of Valin Xingma group was immediately held in Ma'anshan

on August 9, more than 400 representatives from Valin Xingma dealers, service providers, banks, media and other representatives from all over the country gathered in Ma'anshan. The leaders of all departments of Valin Xingma reviewed the work of the first half of the year together with the participants, and arranged the marketing services of Valin Xingma automobile and the marketing promotion of Hanma power in the second half of 2013

liuhanru, chairman of Valin Xingma group, made a concluding speech at the mid year business conference of the group

the market task in the first half of the year was completed very well

liuhanru, chairman of Valin Xingma group, said when reviewing the work in the first half of the year: "Looking back on the development of the company in recent years, last year was the worst year for the company, but the company actively responded to the market situation, did basic management, and made steady progress. With the improvement of the market this year, the market task of the company in the first half of the year was very ideal."

in the first half of the year, the product development of Valin Xingma also made significant progress: Hanma power was successfully put on the market, passed the market test, and was highly praised by users; Valin natural gas heavy truck has also made new breakthroughs, and its sales are gradually rising; Valin heavy truck product varieties and axle product varieties have also been able to complete the extruder as an important processing equipment; The technical certification of Valin products was also carried out smoothly

Xia Hong, deputy general manager of Valin company, told that the total sales volume of Valin Xingma in the first half of this year was close to the level of last year, which was much higher than the industry's growth rate of 8.36%, ranking the second in the industry

in terms of vehicle types, in the first six months, Valin Xingma completed the production of 13059 heavy trucks and achieved sales of 13341 vehicles, with a year-on-year increase of 57.57% and 56.40% respectively; 3889 special purpose vehicles were produced and 4126 were sold, with a year-on-year increase of 55.81% and 89.96% respectively; 885 vehicles were exported, with a year-on-year increase of 13.46%

the market response of the newly launched Hanma power in the first half of the year was also good. Liu Hanru told that at present, 400-500 Valin heavy trucks equipped with Hanma power engines have been sold

previously, the semi annual performance forecast released by Valin Xingma also showed that its profit in the first half of the year may increase by more than 50%, while the profit of Valin Xingma in the same period of last year was 111million yuan

sum up experience and draw lessons

Xia Hong summarized eight experiences for the excellent performance achieved in the first half of the year

first, adhere to the correct marketing concept and do not engage in radical marketing. Therefore, with the recovery of national economic construction, the heavy truck market has returned to the normal track, the practices of competitors engaged in radical marketing have been curbed, and a large number of customers previously lost by Valin Xingma have returned, especially special vehicle customers; Second, promote the implementation of marketing system reform, increase marketing personnel in key markets, especially encourage special vehicle marketing personnel to sell in weak areas, with obvious results in Xinjiang, Gansu and other northwest regions; Third, actively promote the marketing mode of large leasing and large logistics, which was implemented in the second half of 2012, and set up seven new financing companies; Fourth, expand the financial service platform and enhance the strength of financial services; Fifth, vigorously promote the sales of new products and seize the opportunity of the outbreak of the LNG heavy truck market. The sales of LNG heavy trucks in the first half of the year exceeded the total volume of last year; Sixth, increase support for dealers, encourage, guide and help dealers to carry out business to major logistics customers; Seventh, increase the research on policies and regulations, formulate countermeasures according to policy changes, and reasonably plan and declare new product announcements; Eighth, we should vigorously digest the inventory. The inventory of dealers since 2010 has been basically digested. Due to the implementation of the Fourth National Congress, some customers purchased many third national automobile models in advance

Xia Hong didn't avoid the problems in the business. He cited some prominent problems, such as the uneven market of Valin Xingma, the strong south and the weak north, the widening gap, the delayed delivery of the automotive market, and the lack of timeliness. In the first half of the year, the contradiction between the timeliness of order demand and production supply was prominent, which objectively caused the loss of some orders. Moreover, due to the shortage of money, the car payments and housing loans in the first half of the year seriously lagged behind, and the auto finance business was slightly affected. The financial risk problem also deserves attention, because there were more accounts receivable, reminding dealers to "sell and be safe"

although the export growth rate was higher than the industry average, Liu Hanru still admitted that he was "not very satisfied" because his target for the annual export sales was 2000-3000 vehicles, while the export volume in the first half of the year was less than half of the target. Liu Hanru analyzed that in addition to Russia, South America and Algeria, Valin Xingma's dominant market is mainly in Southeast Asia, and will start to develop the markets in Indonesia and Hong Kong, China. The reason why the export performance is not ideal, Liu Hanru complained to roast, a major adverse factor is the malicious low-cost competition from peer competitors

the situation in the second half of the year is not optimistic, and it will be mainly driven by hammar power

although he is "very satisfied" with the performance in the first half of the year, Liu Hanru is very cautious about the judgment of the heavy truck industry for the whole year. At the beginning of this year, he once judged that the growth rate of the heavy truck industry for the whole year was 10% to 15%, but considering that the implementation of new economic construction projects requires a series of approvals and other factors, 2015 India air show: Hexcel carbon fiber and composite materials, It is expected that there will be a significant improvement after the fourth quarter. Judging from the situation in the first half of the year, the original expectation for the annual growth may be reduced. Xia Hong's judgment is that the heavy truck industry is expected to have a growth rate of about 10% for the whole year

"the situation in the second half of the year is not optimistic, and will meet the challenges of competitors." Xia Hong told 10. Turn off the power

referring to the recent work priorities of Valin Xingma, Liu Hanru said, "Hanma power is the focus of our market promotion in the second half of the year and even next year. Our marketing team and dealer team should strengthen the training and learning of their own engine products, strengthen the publicity and promotion of Hanma power, and actively open up the market of Hanma power. At the same time, we should do a good job in the service of Hanma power, and adhere to the implementation of the nanny service policy of Valin." It is reported that in the second half of the year, Valin Xingma will also organize a large-scale team to tour the country

Liu Hanru called on all marketing personnel and dealers to continue their efforts to expand the market and improve the market share of products. At the same time, they should do a good job in risk management and control, do not seek scale development, but develop steadily and cautiously

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