The hottest corona becomes the world's first net z

2022-07-23
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Corona became the world's first net zero plastic footprint beverage brand

release date: Source: PR News Agency

at the "world ocean week", corona launched an eye opening augmented reality (AR) experience called "plastic reality" to attract people to join the brand's Zero plastic exploration journey

this augmented reality (AR) tool is the first in the industry to show people their personal plastic footprint and provide tips on how to reduce the use of plastic

corona has become the world's first beverage brand with a net zero plastic footprint, which means that the brand recycles more plastic from the environment than it discards into the environment. This achievement is part of corona's vision to become a leader in the sustainable development of consumer goods, and also the latest achievement of the brand's long-term efforts to help protect the world's oceans and beaches from marine plastic pollution

this milestone was achieved after South Pole, a leading provider of climate solutions, conducted a comprehensive external assessment of corona's global operations in accordance with 3ri enterprise plastics management guidelines. This assessment assessed the use of plastics in corona's entire product and distribution logistics process. In addition, the impact of corona mitigation activities (including a major investment in Mexico Recla, a recycling facility in Mexico) was calculated in accordance with the verra plastic waste reduction standard. Thanks to these mitigation measures, corona's plastic recycling now exceeds its plastic waste

"as a brand born on the beach and closely connected with nature, corona has done its best to become an ally of our environment and ocean," said Felipe Ambra, vice president of global marketing of corona. "Corona's broader goal is to help protect the world's oceans and beaches from plastic pollution. Becoming the first global beverage brand with a net zero plastic footprint is a solid step towards this goal. But we can't do this by ourselves alone. Therefore, corona launched an augmented reality experience activity called 'plastic reality' to help people see their annual plastic footprint at home. You can see it in the living room The amount of plastic we use throughout the year will really be an eye opener. We hope this will encourage everyone to reduce the use of plastic and reduce their impact on the environment. "

after answering some basic questions about consumption habits, users of "plastic reality" can obtain the estimated results of their annual plastic footprint. Then, the footprint system can get an intuitive view through colorful ar plastic fragments, which will splash in the user's physical world, just like the sea washing the coast. At this point, "plastic reality" will open a virtual portal. Users will enter a polluted beach paradise and see how plastic will affect nature, so as to urge them to take actions to reduce the use of plastic. For more information and to try out plastic reality, please visit

"corona is setting a high standard for the industry. They are redesigning their products to gradually eliminate unwanted plastics. Moreover, their investment in Mexico requires operators to carefully remove dust and clean the equipment, which is far beyond solving the current problem of plastic footprints (that is, plastics discarded into nature) Required range. We congratulate corona on reducing the use of plastics and strengthening Mexico's collection and recycling infrastructure. Without these efforts, the vision of a circular economy will not be realized. " Irene hofmeijer, senior management consultant for South Pole plastics

corona has achieved a net zero plastic footprint, which makes the brand one step closer to the long-term goal of completely eliminating its plastic footprint. The corona plastic free challenge is for passionate entrepreneurs around the world. Its purpose is to help corona find new ideas or technologies that can further reduce or even eliminate plastics in the supply chain. In addition, corona is investing in the redesign of key products. For example, by the end of this year, the canned products exported by corona will be 100% free of plastic rings

"we welcome corona's important first step to completely eliminate plastics from its supply chain," said Richard hill, CEO of ocean generation. "This net zero plastic footprint certification demonstrates corona's recognition of the plastic footprint of its products on the earth and a series of practical actions to begin to take mitigation measures. We look forward to working with corona to achieve their ultimate goal of 'not leaving plastic in nature'."

these efforts build on corona's long-term commitment to help protect the world's oceans and beaches from plastic pollution. So far, corona has carried out more than 1400 clean-up work, recruited more than 68000 volunteers, and collected plastic waste from more than 44million square meters of beaches. For more details, please visit

about corona

corona was born in Mexico. It is Mexico's leading beer brand and the world's most popular Mexican beer. Its products have been exported to more than 180 countries and regions. Corona Extra made its debut at cervecer í a modelo in Mexico City in 1925. Corona is a pioneer in the beer industry, taking the lead in using transparent bottles to show the purity and high quality of its beer to the world. The wine bottle is equipped with art paintings, which highlights our commitment to packaging quality and Mexican tradition. Corona without lime is incomplete. Lime naturally adds personality, taste and freshness. It is an integral part of the truly unique experience provided by cor and multi curve ona. Corona is a brand that enjoys the beach and outdoor time. It is also divided into sample wear test and bench wear test. It attracts people to stop, relax and enjoy simple pleasures of life

corona has been working to eliminate plastics. Since the cooperation with parley in 2017, the company has completed the mission of protecting 100 islands in 2 pulling machine 020 years ago, and has continuously carried out cleaning work around the world, which has had a huge impact

in addition to plastics, the brand also has ambitious sustainable development goals in other aspects

recently, corona launched the "the barley pack" to test a new technology that converts barley residues into paper packaging to reduce waste

in Mexico, 60% of corona's global glass bottles are recyclable products, and this initiative has been recently introduced to Germany. The company plans to expand the proportion of recyclable wine bottles in different regions in the near future and reuse all bottles

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